Privacy Policy

Data Controller

Reformed, aka Thrive Reformer Pilates Ltd, is responsible for the processing of your personal data (the controller).

Questions about how we handle your data? Reach us at hello@reformedpilates.co.uk.

Personal Data We Process

We process personal data that is necessary to provide our services, fulfil legal obligations, and improve our offerings. The categories we collect include:

• Identification details: name and date of birth
• Contact details: address, email address, and phone number
• Payment information: bank account details, transaction history, and billing information
• Digital identifiers: IP address, cookies, device information, and browsing activity

How We Collect Personal Data

We collect data when you:

• Register for an account or service
• Communicate with us via email, phone, or other channels
• Use our website, applications, or digital services
• Enter into a contract or business relationship with us
• Participate in surveys, campaigns, or promotions

Purpose of Processing

• To provide and manage our services and products
• To fulfil contractual obligations
• To comply with legal requirements and regulations
• To enhance security and prevent fraud or misuse of our services
• To improve our services and customer experience
• To communicate relevant information and marketing (where permitted by law and with consent)

Camera Surveillance

To ensure the safety of our customers, prevent vandalism and other criminal activity, and assist in investigations, we use camera surveillance in our facility. Cameras are placed only in public areas — there is no surveillance in the changing room or WC. The personal data processed consists of video recordings and images; some cameras may allow the identification of individuals.

The legal basis is our legitimate interest in conducting surveillance for the purposes above. A balancing of interests has been carried out, weighing individuals' privacy against our legitimate interest. We concluded that safety and crime prevention are strong interests that also benefit the data subjects and the public, and that they outweigh the intrusion into personal privacy.

To minimise any impact on privacy, we retain footage for only 14 days and restrict access to a limited number of key personnel, all bound by confidentiality agreements. Technical measures include motion-triggered recording, transmission via secure cables, locked storage of equipment, password protection, and user-access logging. Recorded files are stored locally at the facility, and no parties other than our service provider have access to the footage.

Legal Basis for Processing

• The necessity to fulfil a contract with you
• Compliance with legal and regulatory obligations
• Legitimate business interests, provided they do not override your rights
• Your explicit consent, which you may withdraw at any time

Data Sharing & Third Parties

We may share your personal data with trusted third parties — such as service providers, legal advisors, or authorities — when necessary to fulfil our obligations or comply with legal requirements. We ensure that third parties adhere to strict data protection standards.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this notice or as required by law. Once data is no longer needed, it will be securely deleted or anonymised.

Your Rights

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data under certain circumstances
• Object to or restrict the processing of your data
• Request data portability
• Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us at hello@reformedpilates.co.uk.

Security Measures

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no system is entirely secure, and we cannot guarantee absolute security.

Changes to This Notice

We may update this Privacy Notice from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on our website with a revised effective date.