Privacy Notice

Thrive Reformer Pilates Ltd (hereinafter: “Reformed”, we or us) cares about your privacy.

  1. Introduction

    This Privacy Notice explains how we collect, use, and protect personal data in accordance with applicable data protection laws. Our commitment is to ensure transparency and security in handling personal information.

  2. Data Controller

    Reformed, aka Thrive Reformer Pilates Ltd with email address hello@reformedpilates.co.uk is responsible for the processing of your personal data (the controller).

    If you have any questions or queries regarding our processing of your personal data, you are welcome to contact us by sending an e-mail to hello@reformedpilates.co.uk.

  3. Types of Personal Data We Process

    We process personal data that is necessary to provide our services, fulfill legal obligations, and improve our offerings. The categories of personal data we collect include:

    • Identification details: Name and date of birth.
    • Contact details: Address, email address, and phone number.
    • Payment information: Bank account details, transaction history, and billing information.
    • Digital identifiers: IP address, cookies, device information, and browsing activity.
  4. How We Collect Personal Data

    We collect personal data directly from you when you:

    • Register for an account or service.
    • Communicate with us via email, phone, or other channels.
    • Use our website, applications, or digital services.
    • Enter into a contract or business relationship with us.
    • Participate in surveys, campaigns, or promotions.
  5. Purpose of Processing Personal Data

    We process personal data for the following purposes:

    • To provide and manage our services and products.
    • To fulfill contractual obligations.
    • To comply with legal requirements and regulations.
    • To enhance security and prevent fraud or misuse of our services.
    • To improve our services and customer experience.
    • To communicate relevant information and marketing (where permitted by law and with consent).
    1. Special Provisions on Camera Surveillance

      To ensure the safety of our customers, as well as to prevent vandalism and other criminal activities and assist in investigations, we use camera surveillance in our facility. The cameras are only placed in public areas. There is no surveillance in the changing rooms. The personal data processed through camera surveillance consists of video recordings and images from the cameras. Some cameras may be positioned in a way that allows for the identification of individuals.

      The legal basis for our camera surveillance is our legitimate interest in conducting surveillance for the purposes mentioned above. A balancing of interests has been carried out, weighing the privacy interests of individuals against our legitimate interest. We have determined that safety and crime prevention are strong interests that also benefit the data subjects. Additionally, the public at large benefits from our objectives. Therefore, we have concluded that our interests outweigh the intrusion into personal privacy.

      To minimize any impact on privacy, we have taken measures to reduce the extent of surveillance. These measures include a short retention period of 14 days and restricted access, allowing only a limited number of key personnel to view the footage. All staff with access to surveillance data are bound by confidentiality agreements prohibiting the dissemination of any material. Technical security measures include, transmission of images via secure cables, locked storage of recording equipment, and high-level security measures such as password protection and user access logging. The recorded files are stored locally, and no additional parties, aside from our service provider, have access to the footage.

  6. Legal Basis for Processing

    Our processing of personal data is based on:

    • The necessity to fulfill a contract with you.
    • Compliance with legal and regulatory obligations.
    • Legitimate interests, such as security improvements and fraud prevention.
    • Consent, where required by law (e.g., for marketing purposes).
  7. Data Sharing and Third Parties

    We may share personal data with:

    • Service providers: Companies assisting us with IT, payments, and customer support.
    • Authorities: When required by law, such as tax agencies, courts, or regulatory bodies.
    • Partners: Third parties involved in delivering specific services, with your explicit consent when required.
  8. Data Retention

    Personal data is retained only as long as necessary to fulfill the purposes stated or as required by law. After this period, data will be securely deleted or anonymized.

  9. Data Security

    We implement appropriate security measures to protect personal data against unauthorized access, alteration, disclosure, or destruction.

  10. Rights of Data Subjects

    Individuals have the following rights concerning their personal data:

    • Right to access and obtain a copy of their data
    • Right to rectification of inaccurate data
    • Right to erasure (‘right to be forgotten’)
    • Right to object to processing
    • Right to data portability
    • Right to withdraw consent (where applicable)
    • Right to lodge a complaint with the relevant data protection authority.
  11. Changes to This Notice

    We may update this Privacy Notice from time to time. Any significant changes will be communicated appropriately.

  12. Contact Information

    For any questions or requests regarding this Privacy Notice, please contact: hello@reformedpilates.co.uk