Privacy Policy

Thrive Reformer Pilates Ltd (hereinafter: Reformed) cares about your privacy.

1. Introduction

This Privacy Notice explains how we collect, use, and protect personal data in accordance with applicable data protection laws. Our commitment is to ensure transparency and security in handling personal information.

2. Data Controller

Reformed, aka Thrive Reformer Pilates Ltd with email address hello@reformedpilates.co.uk is responsible for the processing of your personal data (the controller).

If you have any questions or queries regarding our processing of your personal data, you are welcome to contact us by sending an e-mail to hello@reformedpilates.co.uk.

3. Types of Personal Data We Process

We process personal data that is necessary to provide our services, fulfill legal obligations, and improve our offerings. The categories of personal data we collect include:

Identification details: Name and date of birth.
Contact details: Address, email address, and phone number.
Payment information: Bank account details, transaction history, and billing information.
Digital identifiers: IP address, cookies, device information, and browsing activity.

4. How We Collect Personal Data

Register for an account or service.
Communicate with us via email, phone, or other channels.
Use our website, applications, or digital services.
Enter into a contract or business relationship with us.
Participate in surveys, campaigns, or promotions.

5. Purpose of Processing Personal Data

To provide and manage our services and products.
To fulfill contractual obligations.
To comply with legal requirements and regulations.
To enhance security and prevent fraud or misuse of our services.
To improve our services and customer experience.
To communicate relevant information and marketing (where permitted by law and with consent).

5.1. Special Provisions on Camera Surveillance

To ensure the safety of our customers, as well as to prevent vandalism and other criminal activities and assist in investigations, we use camera surveillance in our facility. The cameras are only placed in public areas. There is no surveillance in the changing room or WC. The personal data processed through camera surveillance consists of video recordings and images from the cameras. Some cameras may be positioned in a way that allows for the identification of individuals.

The legal basis for our camera surveillance is our legitimate interest in conducting surveillance for the purposes mentioned above. A balancing of interests has been carried out, weighing the privacy interests of individuals against our legitimate interest. We have determined that safety and crime prevention are strong interests that also benefit the data subjects. Additionally, the public at large benefits from our objectives. Therefore, we have concluded that our interests outweigh the intrusion into personal privacy.

To minimize any impact on privacy, we have taken measures to reduce the extent of surveillance. These measures include a short retention period of 14 days and restricted access, allowing only a limited number of key personnel to view the footage. All staff with access to surveillance data are bound by confidentiality agreements prohibiting the dissemination of any material. Technical security measures include recording only when movement is detected, transmission of images via secure cables, locked storage of recording equipment, and high-level security measures such as password protection, user access logging. The recorded files are stored locally at the facility, and no additional parties, aside from our service provider, have access to the footage.

6. Legal Basis for Processing

The necessity to fulfill a contract with you.
Compliance with legal and regulatory obligations.
Legitimate business interests, provided they do not override your rights.
Your explicit consent (which you may withdraw at any time).

7. Data Sharing and Third Parties

We may share your personal data with trusted third parties, such as service providers, legal advisors, or authorities, when necessary to fulfill our obligations or comply with legal requirements. We ensure that third parties adhere to strict data protection standards.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Notice or as required by law. Once data is no longer needed, it will be securely deleted or anonymized.

9. Your Rights

You have the right to:

Access the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your data under certain circumstances.
Object to or restrict the processing of your data.
Request data portability.
Withdraw consent at any time (if processing is based on consent).

To exercise any of these rights, please contact us at hello@reformedpilates.co.uk.

10. Security Measures

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. However, no system is entirely secure, and we cannot guarantee absolute security.

11. Changes to This Privacy Notice

We may update this Privacy Notice from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on our website with a revised effective date.

12. Contact Information

If you have any questions or concerns about this Privacy Notice or our data practices, please contact us at:

Email: hello@reformedpilates.co.uk